From asking a colleague to translate, to drafting the proposal herself.

Yara had been writing internal emails in Arabic for a decade. When the company opened a UAE office and her remit became regional, she had a problem: every external email had to go through a colleague who 'sounded more native.'

"I was technically the one writing them," she says. "But I'd write a draft, send it to her, she'd rewrite it, I'd send it. It made me feel like a junior. I am not a junior."

Her coach started with one document: a real proposal Yara had to send the following week. They didn't fix it. They rebuilt it. Out loud, line by line. Yara read it. Her coach asked: would you say that, in a meeting, to a person? If not, what would you actually say?

After two months, Yara stopped sending things to her colleague to rewrite. After four, her CEO replied to one of her proposals with three words: 'Your tone was perfect.'

"I read it twice. He'd never said that. About anything I'd written. In any language."